Francisco is originally from Caracas, Venezuela. Since he was a child he was always fascinated by media and its powerful influence in his community….  So at just sixteen, he started to do freelance advertising work and later pursued his career in TV production. In the past twelve years, Francisco has worked at HBO Latin America, Sony Entertainment Television and MTV Latin America. In 2002, he moved to the U.S. to learn English and to continue his education. In 2006, he earned his Masters degree in Media Management at Newhouse School of Public Communication in Syracuse University.